Get a Professional Billboard Design

How We Work

1. Purchase and Initial Consultation: After purchasing the project, we will conduct an in-depth consultation to thoroughly understand your specific marketing objectives for the billboard campaign, your target audience demographics and psychographics, the intended location(s) of the billboard(s) and their surrounding environment, the key message you wish to convey, your desired call to action, your brand identity guidelines (including logo usage, color palettes, and typography), and any inspirational examples or specific requirements you may have for the design. This initial discussion is crucial for establishing a strategic design approach that maximizes the impact and effectiveness of your billboard.
2. Understanding Your Marketing Goals, Target Audience, and Location: Our team of expert designers at Upstreet Studio will delve deeper into your overall marketing strategy and the specific role the billboard will play in achieving your goals (e.g., increasing brand awareness, promoting a new product or service, driving traffic to a specific location). We will analyze your target audience to ensure the design resonates effectively with the intended viewers. Furthermore, understanding the billboard’s location is vital as it can influence design elements such as font size, color contrast, and the overall simplicity or complexity of the message for optimal readability at high speeds and from a distance.
3. Key Message and Call to Action Definition: We will work with you to clearly define the single most important message you want to communicate on your billboard and the specific action you want viewers to take (e.g., visit a website, call a phone number, visit a store). A concise and compelling message is crucial for effective billboard advertising.
4. Design Concept Development and Layout Options: Based on our comprehensive understanding of your needs, our skilled designers will begin developing initial design concepts and layout options for your professional billboard. We will explore various arrangements of text, graphics, and white space to create a visually stunning and highly effective design that captures attention within a brief viewing window and conveys your message clearly and memorably.
5. Color Palette and Typography Selection for High Visibility: We will carefully select a color palette that is both eye-catching and appropriate for outdoor advertising, considering factors such as contrast for maximum readability in various lighting conditions. We will also choose typography that is clear, bold, and easily legible from a distance, ensuring your message can be quickly and effectively processed by passing motorists and pedestrians.
6. Scalable Design Creation and Mockup Generation: Our designers are experienced in creating billboard designs that are scalable to various standard billboard sizes without losing quality or impact. We will generate a digital mockup showcasing how the design will look on a typical billboard, providing a realistic preview of the final product and allowing you to assess its overall effectiveness in capturing attention and conveying your message.
7. Feedback and Revisions: We highly value your input and encourage you to provide detailed feedback on the design mockup. We will incorporate your feedback to refine the design, making any necessary adjustments to the layout, colors, typography, imagery, or other elements until you are completely satisfied with the professional billboard design.
8. Final Design Delivery in Print-Ready Formats: Upon your final approval, Upstreet Studio will deliver the professional billboard design to you in print-ready digital formats (e.g., AI, EPS, PDF) suitable for sending to a billboard printing and installation company. We will ensure the files are properly scaled, layered, and formatted for large-format printing, along with any necessary specifications regarding color codes, dimensions, and bleed areas.
9. Project Completion and Feedback: Upon receiving your completed work, kindly click on the “Make Complete” button and provide us with feedback. Your valuable insights are crucial for our continuous improvement and enable Upstreet Studio to consistently deliver exceptional and effective professional billboard designs that meet your needs and exceed your expectations, ultimately elevating your brand and driving sales.

What You Need to Provide

To get started with our professional billboard design service, you will need to provide the following:

1. Billboard Size and Location

• Billboard size: The size of the billboard you want to design (e.g. 14 x 48 feet, 20 x 60 feet, etc.).

2. Design Preferences

• Design style: The style of design you prefer for your billboard (e.g. modern, traditional, minimalist, etc.).
• Color scheme: The color scheme you prefer for your billboard.
• Font preferences: The fonts you prefer for your billboard.

3. Logo and Graphics

• Logo: A high-resolution version of your company logo.
• Graphics: Any graphics or images you want to include on your billboard.

4. Text and Messaging

• Text: The text you want to include on your billboard (e.g. company name, slogan, etc.).
• Messaging: The message you want to convey with your billboard (e.g. promotional offer, product information, etc.).

5. Additional Information

• Special design elements: Any special design elements you want to include on your billboard (e.g. textures, patterns, etc.).
• Design inspiration: Any design inspiration you have for your billboard (e.g. other billboards, websites, etc.).

By providing this information, we can create a professional billboard design that meets your needs and exceeds your expectations.

Required Files

• Logo file: A high-resolution version of your company logo (e.g. vector format, e.g. AI, EPS, etc. or high-resolution raster format, e.g. JPEG, PNG, etc.).
• Graphic files: Any graphic files you want to include on your billboard (e.g. JPEG, PNG, etc.).

File Formats

• Logo file: Vector format (e.g. AI, EPS, etc.) or high-resolution raster format (e.g. JPEG, PNG, etc.).
• Graphic files: JPEG, PNG, or TIFF format.

Please note that we will provide you with a questionnaire to fill out, which will help us to better understand your design preferences and requirements.

Let us know if you have any questions or need further clarification on any of these points. We’re here to help!